Moments of Truth

Each email that lands in my inbox gets a 3 second value assessment before I decide to do it, delegate it, or dump it.

I work for a company that does online surveys. If anyone is going to complete your survey, it is me.

As you analyze the results of your most recent client survey, one question you ought to be asking is “how can I get more of my clients to participate?”

My husband and I typically frequent the same restaurants since we know what we like. But, once in a while it’s good to mix it up. Right?!?

Inavero’s 2011 Best of Staffing Client competition is complete and the winners have been announced.

Seth Godin is one of my favorite business writers. He is clearly at the top of the “quantity” of ideas list within the business world, but what is rare to me is – he is also near the top of my list for “quality” of thought. He submitted a wholly digestible list of 5 guides [...]

There’s an interesting post on the Inc Magazine small business site regarding a new grading system being used for small businesses at the Better Business Bureau (bbb.org). It’s worth a read. The question is, do you trust it? I don’t, and here are some reasons why.

An interesting post today by Guy Kawasaki on the art of customer surveys.  He shares some of the insight from Dave Wanetick, managing director of Incremental Advantage.  It is well worth a read, though I don’t agree with all the points.  Specifically….. Customers do not want spend time answering surveys. Completing a survey that takes [...]

A great post today by the Wall Street Journal’s Number’s Guy. The question….do we trust online polls? More or less than telephone polls?