Moments of Truth

We talk a lot about what people want, how to make them happy and ultimately how to make them loyal. It’s not rocket science, but you must be committed to delivering service that is personalized if you want your clients to recommend you to others.  This weekend Seth Godin posted a blog that sums it [...]

Seth Godin is one of my favorite business writers. He is clearly at the top of the “quantity” of ideas list within the business world, but what is rare to me is – he is also near the top of my list for “quality” of thought. He submitted a wholly digestible list of 5 guides [...]