The Value of Online Surveys
My husband and I typically frequent the same restaurants since we know what we like. But, once in a while it’s good to mix it up. Right?!?
I’m sure you can see where this is going already…. we sat down at a new spot and ended up receiving awful service and food. Bummer! The drink order came pretty quickly (and they were good!), but the rest of the experience was very poor. I had to get up to find our server to take our order after 20 minutes, the food was gross, and then I had to get up again and ask for the check. I stood next to her register as she handed me the check. She asked me, “How was everything?” I thought, “Whatever… I’m not talking to you, I just want to get out of here.” I didn’t give her any feedback since I was so annoyed. I told her it was fine, we paid, and on we went with our night. But, I’ve told everyone I know how bad it was.
This happens to people all the time. And, it likely happens to your clients. This is exactly why online feedback surveys are so powerful. Clients are not always ready to give respectful feedback at the exact moment they are mad. But receiving an online survey after the fact provides your clients a safe environment to express their thoughts and give feedback to help you improve.
Back to the normal watering hole!
