The Account Review Survey is an advanced survey and reporting platform that leverages an efficient and proven design to allow feedback across business units/locations and assessment of performance across multiple stages of the relationship with candidates, from initial acquisition to placement and follow-up. The system is designed specifically to improve on traditional marketing research methodologies in the following ways:
Account Review Feedback System
- All contacts are given the opportunity to give feedback.
- Reporting occurs at the individual business unit/location level.
- Comparisons across business units/locations is possible.
- Loyal and "At-risk" candidates are identified.
- Specific suggestions to improve weaknesses are given.
- Summaries of responses are available for individual candidates.
Traditional Market Research
- Only a random sample of contacts are given the opportunity to respond.
- Reporting occurs nationally and is not actionable at individual business unit/location.
- Comparing individual business units/locations is not possible.
- No participant-level analysis occurs.
- Only general suggestions to improve are given, and are often not actionable.
- Feedback is too general and doesn't allow action at the individual client level.