As a provider of outsourced HR services you already know that your business’ reputation is an integral component of your business strategy. But, what you might not realize is just how much your buyers want to hear from your clients during their vetting process.

Inavero’s 2018 HR Services Benchmark Study shows that buyers of outsourced HR services care about your business’ reputation (24%) just as much as they care about the cost to hire your services (25%). 

Put differently, the average HR services purchaser cares more about the experience that your clients have working with your firm than the range of service offering or industry expertise that you may provide.

 

Buyers want to hear from your clients

Your team works hard to deliver an exceptional client experience, but no matter how often (or how well) you articulate this in your marketing deliverables – your most credible opportunity doesn’t involve your own website or even your background credentials. Instead, it involves your existing and former clients, and what they have to say about working with you.

Your most credible marketing opportunity involves what your clients have to say about working with you.

In 2017, Demand Gen report found that 97% of B2B buyers consider user-generated content (such as ratings, reviews, and testimonials) to be more credible than content produced by the service provider they were researching.

The same holds true for buyers of outsourced HR services. Our 2018 HR Services Benchmark Study shows that buyers of HR services rate online reviews or testimonials as the top resources in helping judge a potential vendor fit (even while 3 out of 4 buyers visit your firm’s website during their purchasing journey).

Modern day reputation = client ratings & reviews

What does this behavior mean for your firm? The concept of “reputation” can no longer be limited to personal networks and word of mouth referrals – but instead is now strongly influenced by how your clients talk (or even worse, don’t talk) about your firm online. 

This is where strategy becomes complicated for HR service providers and other professional service firms. Where can your prospective clients go to get an accurate depiction (from validated clients) about what it’s like to work with you? Think of today’s most popular online ratings-based directories (Yelp, TripAdvisor, Google+ to name a few). While these have understandably gained traction over the years, they weren’t designed to support experience-sharing between clients and buyers of HR services.

In fact, you’ve likely experienced this first-hand. Your clients are hesitant to write reviews on sites that were not designed for them (or for you) unless they’re exceptionally happy or exceptionally unhappy. Yet, the growing demand for reliable, transparent feedback has made credible client reviews for HR service providers more important than ever before.

ClearlyRated for HR Service Providers

We developed ClearlyRated.com – an online business directory – to help HR service providers translate client feedback into quantifiable, searchable information available to prospective buyers in the form of validated client ratings and testimonials.

Your business’ profile page on ClearlyRated.com is fueled by star ratings from Inavero’s Net Promoter Score survey program – an industry-specific client experience survey optimized for the HR services model and your client audience. Client feedback is aggregated real-time in the MyInavero survey dashboard, where you can monitor star ratings, select the best testimonials to feature on ClearlyRated.com, and help identify your best referral opportunities. 

Click here to see how it works>>

At Inavero, we believe that it’s good business to place the client experience at the heart of your growth strategy – ClearlyRated.com is just one more way we’re helping to bridge the online reputation gap for HR service providers.

Interested in getting your company listed on ClearlyRated.com?

Contact us to learn more about how we harness client satisfaction surveys to help you build your online reputation.

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