Goodbye, Inavero! In February of 2019, Inavero officially became ClearlyRated® Read the press release here >> Saying goodbye is difficult, especially to a brand as loved as Inavero. Since 2007 the Inavero (now formally known as ClearlyRated) team has worked relentlessly to help business service providers place the client experience at the heart of their growth strategy. But there’s just one problem. “Inavero” is difficult to say. And it’s difficult to spell. And if it’s difficult to say and difficult to spell, then it’s probably difficult to remember (okay so maybe 3 problems). We’ve seen this come up over and over again throughout the years. Here are a few examples of the different ways we’ve heard “Inavero” pronounced by our friends, colleagues, clients, and followers (and grandparents): in-uh-vare-ah in-uh-veer-oh eye-nah-vare-oh in-uh-varr-oh in-ae-vrr-oh You get the point. In the spirit of new beginnings (it’s the “New Year” after all), we are excited to announce that Inavero has officially become ClearlyRated! What’s “ClearlyRated”? Well, first of all, it’s easier to say. And spell. And remember. 🙂 But more importantly, the name “ClearlyRated” speaks directly to the work that we do day-in and day-out here at Inavero (err… ClearlyRated) HQ. ClearlyRated® helps B2B service providers: Measure and improve the experience that clients and talent have with their firm through Net Promoter® surveys; Build online reputation by making client and talent feedback available to prospective buyers in the form of star ratings and a searchable company profile; Differentiate on the quality of service they provide through independently-validated client satisfaction awards for service excellence. Making the case for ClearlyRated There are a LOT of digital survey providers out there, and plenty more online directories where clients (and strangers) can leave ratings about your firm. Don’t even get us started on the plethora of pay-to-play award programs and “magic” quadrants that feel like just that – “magic”. The truth is, we’re not really interested in trying to compete with the Yelps, Survey Monkeys, and Baker’s Dozens of the world. We are interested in working with professional service firms who are ready to prioritize the client experience – and share the true nature of that experience as credibly as possible with their prospective buyers. In short: ClearlyRated isn’t into the “abra kadabra” side of reputation building and award recognition (though don’t tell the Harry Potter fans who work with us that). We’re about helping service companies grow through transparency. It’s challenging, rewarding work – and we take great joy in living that vision every day with each other, with our partners, and with our clients. What didn’t change… Same great team. Whether you’re speaking with one of our Sales Consultants, working hand-in-hand with your favorite Account Manager, or executing a market research project with our team of Analysts – rest assured that you’ll be working with the same fabulous people who have built this business from the ground up. Same great software. Easy access to your online survey dashboard, intuitive interface for monitoring (and reporting on) feedback, quick access to manage ratings and testimonials in your online profile – it’s all here. Same great data. Our annual research and industry benchmarks aren’t going anywhere. Keep an eye out for webinars and publications from ClearlyRated spotlighting client experience benchmarks, loyalty drivers, and buyer behavior in your industry! Thank you for being a part of our journey! At our core, the ClearlyRated team is anchored by the belief that it’s good business for B2B service providers to place the client (and, for the staffing industry, the talent) experience at the heart of their growth strategy. To all of our clients, partners, and colleagues – we thank you for joining us in this transparency revolution! You have made our journey possible, and we look forward to continuing to work with, for, and on behalf of you as ClearlyRated®.
