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At the foundation of loyalty is a conversation between professional service firms and the clients and employees they serve. Through focused surveys and feedback systems, the Inavero Institute for Service Research™ is the conduit through which this conversation occurs.

The Inavero Institute was founded on the principles of truth and information. The firm analyzes feedback from more than 25,000 professional service firm clients and employees each year. The firm's "Client Recommended" service awards are the recognized standard for quality within professional service organizations.